BTL Advertising

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio, television, billboards, print, and film formats. The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused versus above-the-line strategies.

• Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television.
• Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
• Above-the-line methods are ideal for general brand awareness, while below-the-line tactics are preferable for fostering direct relationships with potential customers.